Building Value in Architecture with Steve Tortorella

Steve Tortorella is the Principal Architect at Studio Latofiume and brings a wealth of knowledge about the world of architecture and entrepreneurship. We dive into the role of an architect in guiding construction projects, ensuring public safety, and overseeing everything from project planning to collaboration with contractors. Steve sheds light on the unique challenges architects face, from managing project teams to creating instruction manuals that bring clients’ visions to life. Our conversation also explores Steve’s journey from corporate architecture to launching his own firm, where he shares practical insights on pricing, client acquisition, and lessons learned along the way. For anyone interested in starting a business or understanding the architecture field, Steve’s advice and perspective are invaluable. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/