Building Wealth While You Shop: Lucy Kough on Closing the Super Gap

What if the reason more women retire with less isn’t confidence — but systems?In this episode of Femmebot, we sit down with Lucy Kough, Founder & CEO of Tap the Gap — a fintech startup helping women build wealth while they shop.After more than a decade in senior creative leadership roles in advertising, Lucy made a bold pivot into tech. With no traditional engineering background, she learned no-code, built her own MVP, and stepped into the world of product, open banking and fintech to tackle a statistic she couldn’t ignore: women retire with 25–28% less super than men.We explore:The personal story that sparked Tap the GapWhy financial independence is about choice, not fearLearning to lead a tech company without being “technical”How AI helped Lucy build product confidenceWhat founders underestimate about the stretch of startup lifeAnd why superannuation might be the most overlooked wealth tool in AustraliaLucy’s story is about literacy over expertise, resilience over perfection, and building technology that quietly changes behaviour.If you’ve ever thought “I’m not technical enough” — this episode will challenge that.Tap the Gap is currently live as a web app at tapthegap.com.au.