Building with Intention: Sneakers, Creatives & ByBetterEveryDay

In this episode, Flexx and AC dive into the evolution of sneaker culture, highlighting the generational shift from classic OG colorways to newer iterations. They discuss how today’s sneaker community is increasingly shaped by creatives rather than traditional athletes, reflecting broader changes in cultural icons and values. The episode wraps with conversation around an upcoming collaboration with ByBetterEveryDay and Flexx’s perspective on building an intentional seeding list.Share your thoughts or Send us questions!https://www.instagram.com/solebrotherspod?igsh=ZnU3YW83OTB2OW93&utm_source=qr

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This episode was published on December 19, 2025.

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