Building Your Brand, Gatekeeping Metal, and Defending Country (Sort Of)

In today's episode, Quinn and Ross sit down to share their thoughts on building your band's brand, the art of storytelling, whether or not we should gatekeep metal (or country, tbh), and riff on the PR space and whether or not you should hire a publicist.You can download our free e-book (it's full of good nuggets), and start implementing lifetime pre-saves w/ smart noise using this link right here.Timestamps:(00:00:00) - Intro(00:01:08) - Hot takes(00:13:42) - Should we gatekeep metal?(00:21:22) - The art of storytelling(00:27:19) - Changing your brand & building lore(00:35:21) - Brand analysis: Bad Omens(00:45:48) - Releasing music with intention (and a plan)(00:52:24) - Storytelling & PR(01:09:04) - Overthrone case study (marketing)(01:13:34) - Overthrone case study (design)(01:20:43) - Listener questions(01:24:54) - What we're listening to(01:26:30) - Some inspiring nuggetsAll Hail The Underground.overthrone.ca | @quinn.mcgraw | @gravesidemannerTheme song by Valence