Built to Last | Episode 3: Taking Ownership

In Episode 3 of Built to Last – The Metalcraft Legacy Series, former CEOs Doug Peterson and Steve Doerfler share the story of one of the most defining chapters in Metalcraft's history.From purchasing the company in 2006 and expanding employee ownership through an ESOP to investing in RFID technology, surviving the devastating 2008 flood, and leading through the Great Recession, this episode explores the decisions that shaped Metalcraft's future.Doug and Steve reflect on the risks they took, the challenges they faced, and the leadership principles that guided them through periods of uncertainty. Along the way, they discuss strategic planning, succession, and the importance of building a company that would remain independent, innovative, and employee owned for generations to come.More than a story about business, Taking Ownership is a conversation about leadership, resilience, and the responsibility of leaving an organization stronger than you found it.