Built to Withstand Any Storm: David Rounds on Leading Las Vegas Through Tech and Turbulence

On today’s episode of The Middle Ground, Tom Letizia sits down with David Rounds, CEO of NetEffect, to discuss how one of Las Vegas’s top IT firms became a lifeline for businesses during some of the most disruptive moments in recent history—from 9/11 and the Great Recession to the COVID-19 pandemic.David shares the story of his grandfather’s resilience, which inspired his own leadership philosophy: rebuild, adapt, and move forward. Listeners will learn about the power of rapid pivots, how virtual CIO services are transforming small and mid-size business strategy, and why NetEffect’s culture of customer-first innovation has earned them national recognition from CRN, Cloudtango, and MSP 501.It’s a conversation about grit, technology, and the unseen infrastructure that keeps modern business running.