Burger King's Whopper Makeover: A Customer-Driven Success

Burger Kings President, Tom Curtis, shares how customer feedback led to a major Whopper makeover. After receiving 1,800 personal calls and 70,000 total, Curtis addressed issues like a smushed patty and weak bun. Two years of testing resulted in the Elevated Whopper, featuring a glazed bun, creamier mayo, and clamshell packaging. This revamp has boosted Whopper sales and family visits, with a 40% increase in kids meals in the last six months. Burger King plans to continue this turnaround with more upgrades and restaurant remodels. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/0e14455cd59840c0