EPISODE · Dec 11, 2025 · 30 MIN
Business Growth with a Mission: Insights from Rusty Fulling
from Untrapped: Building a Life Beyond Business · host Rory Miller
Rusty Fulling: From Health Crisis to Building a Nation-Wide Fractional CFO Firm Join us in this episode as we sit down with Rusty Fulling, the founder of Fulling Management & Accounting, a mission-driven fractional CFO firm serving clients across 25 states. Rusty shares his inspiring journey from facing a health crisis to creating a remote team of 16 strategic partners for businesses nationwide. Discover his unique 'Grace Business Philosophy' and how it has shaped his approach to client relationships and company culture. Rusty also delves into the challenges and opportunities presented by AI in the accounting industry, the importance of succession planning, and his ongoing personal health struggles. This episode is packed with valuable insights for entrepreneurs and business leaders alike. Connect with Rusty: Website: https://www.fullingmgmt.com/ LinkedIn: https://www.linkedin.com/in/rustyfulling/ Instagram: https://www.instagram.com/fullingmgmt/ Connect with Rusty: Website: https://vybemedia.io LinkedIn: https://www.linkedin.com/in/therorymiller/ Instagram: https://www.instagram.com/therorymiller/ Timestamps: 00:00 Turning Personal Challenges into Business Success 00:55 Introducing Rusty Fulling and His Mission-Driven Firm 01:33 The Role of a Fractional CFO in Business Growth 03:00 Rusty's Entrepreneurial Journey and Health Crisis 04:43 The Importance of Purpose in Entrepreneurship 08:57 Building a Remote Team and Company Culture 12:35 Handling Health Issues and Business Continuity 14:57 Overcoming Business Challenges 15:44 The Role of Faith in Business 17:09 Adapting to Technological Changes 22:28 Future Goals and Vision Casting 27:42 Leadership Lessons and Team Building 29:33 Conclusion and Contact Information
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Business Growth with a Mission: Insights from Rusty Fulling
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