Business Strategy Podcast: Scaling Without Losing Your Soul

Join us on this business strategy podcast as Michelle, Chief Strategy Officer at Eden, shares how to scale a growing company without losing its heart — from corporate career to building strong teams and embracing AI in business strategy. Michelle spent 30 years in corporate leadership before taking the leap to join Eden as Chief Strategy Officer. In this candid conversation, we explore her journey from leading over 300 stores at WHSmith to helping scale a small business with passion, purpose, and smart strategy. We talk about:• Moving from corporate to small business leadership• Building strong teams and maintaining company culture• Scaling a business without losing its soul• Avoiding shiny object syndrome in marketing• Using AI in business strategy for growth and efficiency• Leadership, empathy, and the power of focusWhether you’re a business owner, entrepreneur, or aspiring leader, Michelle’s story is packed with actionable insights for sustainable growth.📩 Work with Brunton Media: [email protected]📞 Call: 07792 067081