Business Weekly: How influencers break the internet

What this episode covers

Olivia Yallop is a strategist, creative and trend analyser, whose new book Break the Internet lifts the lid on how the influencer economy works. She speaks with Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos about her approach to creating the book, which included visiting a VIP influencer party with a million-follower policy and a trip to influencer bootcamp along the way. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of Intelligence Squared?

This episode is 41 minutes long.

When was this Intelligence Squared episode published?

This episode was published on January 10, 2022.

What is this episode about?

Olivia Yallop is a strategist, creative and trend analyser, whose new book Break the Internet lifts the lid on how the influencer economy works. She speaks with Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos...

Can I download this Intelligence Squared episode?

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