EPISODE · Apr 21, 2026 · 10 MIN
Buyers Gaining More Power in Housing Market
from Today in Mortgages · host Today in Mortgages
Are we finally seeing a true buyer’s market in real estate?In this episode of Today in Mortgages, Michael David and Rich break down a new Realtor.com® | Homes for Sale, Apartments & Houses for Rent article revealing that 83% of sellers still expect full asking price or more — even as more sellers are preparing to make concessions.So what does that mean for buyers, sellers, and loan officers right now?🎯 In this episode, we cover:Whether the market has officially shifted from sellers to buyersWhy pricing correctly matters more than everHow seller concessions are actually getting deals doneSmart ways buyers can use concessions (rate buydowns, closing costs, and more)How loan officers can differentiate themselves by educating buyersWhy a fast, fully underwritten 10‑day close can win dealsWhat sellers should do heading into spring and summer buying seasonRich also explains how Network Funding empowers loan officers with the tools, products, and flexibility to build their personal brand—instead of hiding behind a corporate logo.If you’re a buyer, seller, real estate agent, or mortgage professional trying to navigate today’s market, this episode is a must‑listen.👉 Learn more about joining Network Funding:https://you.nflp.com👍 Like, subscribe, and share if this helped you make sense of today’s market.📌 DisclaimerNetwork Funding, LP is an Equal Housing Lender, NMLS 2297.This content is for commentary and educational purposes only and should not be considered mortgage advice, a rate quote, or a commitment to lend. All borrowers must qualify. Consult a licensed mortgage professional for your specific financial situation.Licensing info: Licenses - Network FundingLegal Disclosure:Today in Mortgages is produced by Network Funding, LP, which is an equal housing lender, NMLS# 2297. The content of this program is meant to be a commentary on mortgage and real estate news and any discussion of rates and/or products should not be taken as individual mortgage or home buying advice or pricing estimates. Any commentary on this show should not be considered a promise to make a loan. All applicants for a loan must qualify, and you should consult a professional regarding your individual loan scenarios for your financial situation. Visit our website at Licenses - Network Funding for all state licensing and other legal information.#mortgagenews #housingmarket #loanofficer #realestateSee more at TodayInMortgages.comWant to get expert coaching everyday and have the power of the best Network in Mortgages behind your production business? Learn more here. Learn more about Network Funding on our parent site. Today in mortgages is produced by Network Funding, LP, which is an equal housing lender, NMLS# 2297. Corporate office located at 10370 Richmond Ave. Suite 900, Houston, TX 77042. The content of this program is meant to be a commentary on mortgage and real estate news and any discussion of rates and or products should not be taken as individual mortgage or home buying advice or pricing estimates, and any commentary on this show is should not be considered a promise to make a loan. All applicants for a loan must qualify and you should consult a professional regarding your individual loan scenarios for your financial situation. Visit our website at nflp.com/licenses for all state licensing and other legal information.
What this episode covers
Are we finally seeing a true buyer’s market in real estate? In this episode of Today in Mortgages, Michael David and Rich break down a new Realtor.com® | Homes for Sale, Apartments & Houses for Rent article revealing that 83% of sellers still expect full asking price or more — even as more sellers are preparing to make concessions. So what does that mean for buyers, sellers, and loan officers right now? 🎯 In this episode, we cover: Whether the market has officially shifted from ...
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Buyers Gaining More Power in Housing Market
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