CacheFlo with Stephanie Holmes-Winton (CEO) | E54

Summary: Jason Pereira, award-winning financial planner, university lecturer, writer, speaks with Stephanie Holmes Winton, Founder and CEO of CacheFlo. CacheFlo is a fintech company focused on giving advisors and clients what they need to manage their cash flows. Built off of psychological proof and Stephanie’s experience helping people manage money, CacheFlo is a real-world approach to helping people change their habits with money and manage their spend holistically. Show Notes: ● 0:45 - CacheFlo is a tech company focused on providing expert level advice and tools to companies to inform them about their cash flow ● 2:51 - The principles Stephanie used to create CacheFlo ● 3:30 - People make good money but didn’t know where the money was going ● 3:45 - The technology Stephanie created gives her clients tools to alter their behavior and create good habits when it comes to money and their cash flow ● 4:45 - How to change the way people spend money ● 6:42 - Why Stephanie decided to create software ● 11:00 - The customer and advisor experience with CacheFlo and how it works ● 15:16 - The main goal of CacheFlo is to reduce the fears and difficulties to manage finances ● 18:00 - Cacheflo frees up up to $2,500 a month for many clients ● 18:43 - The question CacheFlo answers is “How” to put a successful financial plan together ● 21:38 - Nothing is the same from one moment ot the next. Rather than micro managing small tasks, CacheFlo prescribes a holistic spendable number. The client can then choose where to spend that money. ● 28:00 - The software also finds client’s money that can be spent ● 32:00 - How CacheFlo creates a financial health score that is built off of reality ● 37:20 - The challenges of being a lone founder 3 Key Points: 1. Many people make plenty of money. That is not where people get into financial trouble. the problem is people don’t know how they spend their money. 2. CacheFlo is a real-world tech solution that helps people know their financial limits. 3. It is more powerful to manage a holistic number rather than micro-budgeting different areas of life. CacheFlo helps people get to their monthly spend number. Tweetable Quotes: - “We are in this to prevent money from hurting people.” –Stephanie - “You think you know what everyone wants but you don’t know until you know.” – Jason - “The market isn’t what they say, it is what they do.” –Stephanie Resources Mentioned: ● The Fintech Impact ● Itunes to access the podcast ● Refer to Jason Pereira ́s Linkedin for Information about the Fintech event ● Woodgate Financial