Calling Time on Fossil Fuel Ads, with Viki Harvey

Send us Fan MailIn this episode we talk to Dr. Victoria Harvey as she takes us deep into the conflicted heart of the advertising industry, where creative professionals increasingly find themselves torn between profit-driven briefs and our shared and planetary future. Our conversation with Viki comes just two weeks after she published an expert briefing as part of a UK parliamentary debate on banning fossil fuel advertising. The debate was sparked by a petition led by Chris Packham that generated over 110,000 signatures. Viki talks about how her disillusionment with advertising's climate inaction led her to pursue groundbreaking research at the University of East Anglia and then onto becoming active in influencing the entire sector. And she doesn't mince her words about the industry's moral responsibilities, delivering the powerful challenge: "If your brand is contributing to the climate crisis, change it. If you can't change it, ditch it." Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.