Calvin Claggett and Jared Bickel on Activating the Aurelian Reserve

For our fourth episode of The Royalty Report, powered by Nexus Licensing Group, we sat down with Calvin Claggett, Assistant Commissioner for External Affairs and Marketing at the Atlantic 10 Conference, and Jared Bickel, Director of Customer Relations at Bespoken Spirits, to discuss the successful activation of The Aurelian Reserve.Created to commemorate the Atlantic 10 Conference’s 50th Anniversary, The Aurelian Reserve is a licensed bourbon that celebrates the conference’s rich history while showcasing the power of strategic partnerships. Calvin and Jared share insights into the collaboration, execution, and brand alignment that helped bring the initiative to life.Background on The Royalty Report, powered by Nexus Licensing GroupThe Royalty Report was created to spark meaningful conversations with leaders across the collegiate licensing space. Hosted by KC Smurthwaite of Athletics Admin, the series delivers informative and engaging discussions centered on topics and trends within the collegiate licensing landscape.The series is produced by Nexus Licensing Group, a collegiate licensing agency founded in 2019 and headquartered in Rochester, NY, with satellite offices in Phoenix, AZ and Boston, MA. Nexus was built to provide a more custom, hands-on approach to license representation within the collegiate marketplace.Learn more about the Atlantic 10 Conference at https://atlantic10.com/index.aspxLearn more about Bespoken Spirits at https://bespokenspirits.comBuy the Aurelian Reserve at https://bespokenspirits.com/products/a10-aurelian-reserveLearn more about Nexus Licensing Group at ⁠https://nexuslicensinggroup.com⁠LinkedIn: ⁠Nexus Licensing Group⁠Instagram: ⁠@nexuslicensinggroup⁠