Can Candy Be Healthier But Still Taste The Same? | Daniel Kitay, Founder & CEO at FUNDAY

Did you know that 90-95% of your favorite treats are packed with sugar?  But what if you could enjoy the same delicious taste without sugar?  Is it really possible to create a sugar-free alternative that tastes just as good? Is it possible to satisfy your sweet tooth and not being guilty about that? From childhood cravings for sugary treats to revolutionizing the candy industry, Perth-raised and Melbourne-based lawyer-turned-entrepreneur Daniel Kitay turned his passion into a game-changing brand—Funday Sweets. Struggling with an unhealthy relationship with sweets as a kid, he set out to create a guilt-free  alternative to his favorite treats during the period of Covid-19. Earing Best Food Product of the Year at the Naturally Good Awards and winning the Startup category at Melbourne’s Young Entrepreneur Awards.In this episode of The Moonshot Podcast, we learn more about Daniel Kitay's journey from starting a business during a global pandemic with just an idea and a vision and turning it into a multimillion dollar brand sold in over 5,000 stores across the multiple countries.Thank you to everyone who has subscribed to the channel. If you haven’t subscribed yet then please do, so you can get access to all the latest episodes of the Moonshot podcast. Your support means a lot!Chapters: 00:00 Introduction02:50 Daniel's story that led to the creation of Funday 11:00 Launching a business during Covid-19 16:00 The process of Inventing own product21:45 Short term popularity vs long term value for consumers24:20 What ingredients were integrated in Funday?28:42 How to convince skeptical consumers to move to a healthy version of sweets?30:50 How does Funday Sweets inspire parents to create a healthy relationship with food for kids? 34:00 Advise to customers on distinguishing between brands 41:50 Marketing and representing a brand45:05 Best marketing channels with highest commercial rates for Funday Sweets48:00 Branding and Packaging of a product54:20 Top 3 tips for Entrepreneurs from Daniel to scaling ideas into a global business 58:30 Biggest learnings of Daniel's journey and advice 1:00:10 Daniel's vision of the future of Funday SweetsHow to get in touch with Tatjana:LinkedIn: https://www.linkedin.com/in/tatjana-pandurevic-a8071bba/Website: www.leadwithtatjana.comEmail: [email protected]: https://www.instagram.com/tatjana.moonshot/Tiktok: https://www.tiktok.com/@tatjana.moonshotYouTube: https://www.youtube.com/@tatjana.pandurevicHow to get in touch with Daniel Kitay:Instagram: https://www.instagram.com/fundaysweets?igsh=NHVycXdrcjA1bmp4Linkedin: http://linkedin.com/in/daniel-kitayYou may also listen to the Moonshot Podcast on all audio streaming platforms#podcast #sweet #sugar #health #moonshotpodcastSend us Fan Mail