Can Guerrilla Marketing Still Work Today?

In this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She’s a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods.What you'll learn in this episode:How guerrilla marketing actually started—and why it still worksWhat dopamine, serotonin, and rage have to do with viralityThe best physical environments for campaigns that go viralHow to brainstorm ideas that spark emotional responsesWhy junior marketers need ownership and KPI accountability from day oneWhat metrics matter most when tracking unconventional campaignsText us what you think about this episode!