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Can research analysts be relevant in the age of AI? episode artwork

EPISODE · Oct 3, 2025 · 24 MIN

Can research analysts be relevant in the age of AI?

from Master B2B Friday 15 · host Master B2B

The stock market has punished the shares of research firms Gartner and Forrester because of the possible impact of AI on their revenues. But it's not so clear that AI can replace everything research analysts do. Former analyst Andy Hoar walks through what analysts actually do in their roles, and which parts of their jobs will be - and won't be - impacted by AI.

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Can research analysts be relevant in the age of AI?

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How long is this episode of Master B2B Friday 15?

This episode is 24 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on October 3, 2025.

What is this episode about?

The stock market has punished the shares of research firms Gartner and Forrester because of the possible impact of AI on their revenues. But it's not so clear that AI can replace everything research analysts do. Former analyst Andy Hoar walks...

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