Can we believe brands who get political?

What this episode covers

Iceland wanted to use a Greenpeace film about palm oil for its Christmas adverts, but was prevented from running it on TV by rules banning political campaigning. Instead the advert has been shared widely online, a PR bonanza for the supermarket. In a world where consumers want brands to take a stance, but we’re also more aware of the ways we can be manipulated by big companies, who do we believe? Melanie Abbott from You and Yours, Dr Cathrine Jansson-Boyd and Katie Mackay-Sinclair help us figure it out.Producers: Philly Beaumont, Jaja Muhammad.

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How long is this episode of Beyond Today?

This episode is 18 minutes long.

When was this Beyond Today episode published?

This episode was published on November 12, 2018.

What is this episode about?

Iceland wanted to use a Greenpeace film about palm oil for its Christmas adverts, but was prevented from running it on TV by rules banning political campaigning. Instead the advert has been shared widely online, a PR bonanza for the supermarket. In...

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