Can we believe brands who get political?

An Iceland ad about the impact of palm oil was banned from TV, but trended online.

An episode of the Beyond Today podcast, hosted by BBC Radio 4, titled "Can we believe brands who get political?" was published on November 12, 2018 and runs 18 minutes.

November 12, 2018 ·18m · Beyond Today

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Summary

Iceland wanted to use a Greenpeace film about palm oil for its Christmas adverts, but was prevented from running it on TV by rules banning political campaigning. Instead the advert has been shared widely online, a PR bonanza for the supermarket. In a world where consumers want brands to take a stance, but we’re also more aware of the ways we can be manipulated by big companies, who do we believe? Melanie Abbott from You and Yours, Dr Cathrine Jansson-Boyd and Katie Mackay-Sinclair help us figure it out.Producers: Philly Beaumont, Jaja Muhammad.

Episode Description

Iceland wanted to use a Greenpeace film about palm oil for its Christmas adverts, but was prevented from running it on TV by rules banning political campaigning. Instead the advert has been shared widely online, a PR bonanza for the supermarket. In a world where consumers want brands to take a stance, but we’re also more aware of the ways we can be manipulated by big companies, who do we believe? Melanie Abbott from You and Yours, Dr Cathrine Jansson-Boyd and Katie Mackay-Sinclair help us figure it out.

Producers: Philly Beaumont, Jaja Muhammad.

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