Can We Crack the Creator Economy Code in B2B?

An episode of the Creators Gonna Create podcast, hosted by Nick Bennett, titled "Can We Crack the Creator Economy Code in B2B?" was published on November 2, 2023 and runs 11 minutes.

November 2, 2023 ·11m · Creators Gonna Create

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Summary

88% of B2B companies want to test influencer marketing. The issue is they don’t know how to get started.The B2B world has much to learn from the success of B2C creators and influencers. Having experienced the transactional nature of influencer partnerships, our host, Nick Bennett, aims to crack the creator economy code to bring a more people-centric approach to B2B.Through his own experiences in tech startups as a field marketer to evangelist, Nick has witnessed the power of creators and influencers in driving revenue and impact. He envisions a future where B2B marketers and companies integrate the principles of the creator economy to build stronger relationships, build trust and authority through genuine connections, and reach their growth goals doing it.Jump into the conversation:(00:35) Meet your host, Nick Bennett(02:10) Why I care about the creator economy(04:50) My own creator journey(08:50) So what are we going to uncover on this show?Connect with Nick: https://www.linkedin.com/in/nickbennett1/A Tack Network Original Show https://tacknetwork.com/ Produced by Share Your Genius https://www.shareyourgenius.com/

Episode Description

88% of B2B companies want to test influencer marketing. The issue is they don’t know how to get started.

The B2B world has much to learn from the success of B2C creators and influencers. Having experienced the transactional nature of influencer partnerships, our host, Nick Bennett, aims to crack the creator economy code to bring a more people-centric approach to B2B.

Through his own experiences in tech startups as a field marketer to evangelist, Nick has witnessed the power of creators and influencers in driving revenue and impact. He envisions a future where B2B marketers and companies integrate the principles of the creator economy to build stronger relationships, build trust and authority through genuine connections, and reach their growth goals doing it.

Jump into the conversation:

(00:35) Meet your host, Nick Bennett

(02:10) Why I care about the creator economy

(04:50) My own creator journey

(08:50) So what are we going to uncover on this show?

Connect with Nick: https://www.linkedin.com/in/nickbennett1/

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/