Cannabis Beverages: Growing A House Of Brands

from U.S. of N/A: Non-Alcoholic and Mindful Drinking

Cannabis beverages have exploded in the market, not coincidentally just as consumer preferences seem to be shifting away from alcohol. In today's episode we're joined by Lehua Brands CEO Sierra Elaina, herself a veteran of the alcohol industry having formerly held key leadership roles in sales and marketing for Diageo. In our conversation we talk about what's driving the category, how the cannabis industry is recovering from prior setbacks, parallels that exist to growth in the NA sector, and lastly, what the future of these beverages may look like.Mentioned in this episode:Lehua BrandsWe'd love your feedback!

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This episode is 30 minutes long.

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This episode was published on October 16, 2024.

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