Cannes 2026: Building Ethical Governance into AI Ad Tech | Matt Longley, Mobsta, Chief Executive Officer

As browser cookies fade, marketing teams face the challenge of finding reliable data alternatives that accurately reflect real-world consumer needs. At the same time, traditional out-of-home media is moving toward automated, programmatic delivery networks. Dylan Conroy sits down with Matt Longley, CEO at Mobsta Ltd, to discuss how geobehavioral data platforms link physical movement history with retail purchase layers to optimize multi-screen campaigns.Key Themes Covered:Overhauling event marketing from short-term transaction tracking to long-term brand positioning.Using physical context data rather than online browser history to identify buyer intent.Combining vehicle renewals, real estate listings, and consumer purchase registries.Scheduling time-specific ad variations across mobile screens and digital out-of-home panels.Checking programmatic AI systems against clear compliance and data governance ground rules.Matt Longley is the CEO at Mobsta Ltd, an independent geobehavioral technology platform that builds efficient localized ad campaigns for global brands.Connect with Matt Longley on LinkedIn: https://www.linkedin.com/in/matt-longley-71921841/Explore Mobsta’s Platform: https://www.mobsta.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/