Cannes 2026: How to Measure Experiential Marketing ROI and Long-Term Customer Value | Neda Whitney, MATTE Projects, President

Many corporate marketing teams struggle to build real audience connection because they depend too heavily on basic digital channels that are increasingly cluttered with automated noise and spam.Neda Whitney, President of MATTE Projects, breaks down how to design immersive, multi-sensory physical environments that drive deep customer retention and brand equity.She shares her tactical blueprint for managing high-value consumer journeys, from launching custom luxury yachts to leveraging '90s nostalgia to connect legacy intellectual property with younger audiences.Key discussion topics include:Moving past short-term digital ads to invest in immersive physical spaces.Justifying experiential event budgets to corporate finance officers without relying on short-sighted click metrics.Structuring custom, end-to-end travel environments for ultra-high-net-worth consumers.Deploying targeted launch spaces to drive inescapable media visibility for streaming properties.Reviving classic entertainment properties through creator-led lifestyle events.Neda Whitney is the President of MATTE Projects, directing high-end experience design pipelines across New York, Los Angeles, and Mexico City.Follow Neda Whitney: https://www.linkedin.com/in/nedanamiranian/Explore MATTE Projects: https://matteprojects.com/Maximize Omnichannel Performance ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/