Cannes 2026: Why 60% of Digital Interactions End in Zero Clicks | Dani Cushion, Teads, Chief Marketing Officer

As consumer attention jumps fluidly across diverse digital interfaces, enterprise brand leaders struggle with software overhead from fragmented programmatic point-solutions. Meanwhile, open-web digital publishers face serious revenue drops caused by a massive shift toward zero-click interactions and AI scrapers training models on original journalism.Dylan Conroy sits down with Dani Cushion, Chief Marketing Officer of Teads, to map out the technical architectures solving these cross-screen distribution issues.Key Themes Covered:Consolidating web, mobile, and Connected TV spend into unified ad managers.Developing OEM home screen units like "CTV Ensemble" to target premium inventory amid peak FAST saturation.Deploying publisher tech architectures like "Engage OS" to stabilize programmatic auction yields.Tracking enterprise event investments down to second-half and multi-year pipeline development.Mitigating the risks of closed streaming data environments to protect open programmatic ecosystems.Dani Cushion is the global Chief Marketing Officer at Teads, where she leads international B2B marketing systems and brand strategy across more than 30 countries. She brings deep expertise from a long career in adtech, managing full-funnel media platform growth.Connect with Dani Cushion on LinkedIn: https://www.linkedin.com/in/danicushion/Explore Teads Ad Management Platform: https://www.teads.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/