Capítulo 15: 2008, Yes We Can

<span style="font-size:12.0pt;font-family: "Cambria",serif;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-font-family: "Times New Roman";mso-bidi-theme-font:minor-bidi;mso-ansi-language:ES-TRAD; mso-fareast-language:EN-US;mso-bidi-language:AR-SA" lang="ES-TRAD">Capítulo 15: 2008, Yes We Can. Cuando uno de sus asesores le propuso como eslogan de campaña “Yes We Can”, al candidato demócrata no le convenció. Le parecía poco serio. Sin embargo, ese mensaje de “podemos cambiar las cosas” iba a funcionar. La palabra “cambio” iba a ser la clave de una campaña que terminó con un resultado histórico. Barack Obama se convertía en el primer presidente afroamericano de los Estados Unidos.

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Capítulo 15: 2008, Yes We Can. Cuando uno de sus asesores le propuso como eslogan de campaña “Yes We Can”, al candidato demócrata no le convenció. Le parecía poco serio. Sin embargo, ese mensaje de “podemos cambiar las cosas” iba a funcionar. La palabra “cambio” iba a ser la clave de una campaña que terminó con un resultado histórico. Barack Obama se convertía en el primer presidente afroamericano de los Estados Unidos.

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This episode was published on October 13, 2020.

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