Capítulo 16: Marketing y Comunicación en Inmobiliaria

What this episode covers

El marketing tiene cada vez más relevancia en el sector inmobiliario. Sin embargo, la comunicación a veces es la gran olvidada. Estas dos áreas están estrechamente relacionadas, pero no siempre se cuidan por igual. Un anuncio puede que no consiga los contactos suficientes porque no se ha trabajado adecuadamente la parte escrita, y lo mismo puede ocurrir con los seguidores en redes sociales si no orientamos el contenido a lo que realmente preocupa a nuestros contactos y clientes. Para hablar de este tema invitamos a Virginia Fernández, comunicadora con más de 15 años de experiencia y CEO y fundadora de SMART Real Estate Group. Hablaremos sobre cómo comunicamos en el sector inmobiliario, en qué debemos mejorar y cómo orientar la comunicación en los diferentes canales.

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Frequently Asked Questions

How long is this episode of Fotocasa Pro Academy?

This episode is 33 minutes long.

When was this Fotocasa Pro Academy episode published?

This episode was published on April 22, 2021.

What is this episode about?

El marketing tiene cada vez más relevancia en el sector inmobiliario. Sin embargo, la comunicación a veces es la gran olvidada. Estas dos áreas están estrechamente relacionadas, pero no siempre se cuidan por igual. Un anuncio puede que no consiga...

Can I download this Fotocasa Pro Academy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.