Captain Compliance: Humor, Characters, and Creative Training at Premera Blue Cross

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection all require creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, uses the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics in compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible. Tom and Ronnie are back with their first episode for 2026. They visit with Sven Peterson, VP of Compliance, Ethics, and Regulatory Services at Premera Blue Cross, to discuss using creativity and humor to make compliance more approachable and strengthen the speak-up culture in a highly regulated industry. Peterson explains why his team created “Captain Compliance,” a superhero-style character he plays, in both live and animated versions, to deliver ethical guidance through short skits, training sessions, meetings, and employee events; the program also includes an “Ethics League” and a contrasting character, Professor Pitfall. He emphasizes that ethics is a team sport supported by compliance champions across the company, and advises establishing credibility, gaining leadership buy-in, involving others as co-authors, and aligning with company culture. Reported results include strong employee awareness survey feedback and Ethisphere’s Compliance Leader Verification. Key highlights: Why Creativity Matters Meet Captain Compliance How the Skits Work Approachability and Speak Up Building Community and Champions Handling Skeptics and Buy-In Results and Measuring Impact  Resources:  Sven Peterson on LinkedIn Premera Blue Cross Captain Compliance Ronnie Ronnie Feldman (LinkedIn) Learnings & Entertainments (LinkedIn)  Ronnie Feldman (Twitter) Learnings & Entertainments (Website) Compliance Confessions – inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote a speak up culture and the E&C team as positive and helpful. E&C Training Jams: a soulful singer banters with ethics & compliance, explaining policies, sharing examples, and debunking excuses.  Tales from the Hotline – Real, speak-up-themed stories about workplace behavior gone wrong. Workplace Tonight Show! – E&C meets SNL Weekend Update, explaining corporate risk topics and why employees should care. 60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches. Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.  Tom Instagram Facebook YouTube Twitter LinkedIn Creativity and Compliance is a multiple podcast award-winning show and was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot. Learn more about your ad choices. Visit megaphone.fm/adchoices