Careful What You Deploy with Joseph Aamidor

We’ve all seen it: A new product launches with incredible specs and "game-changing" features, only to gather dust because it didn't solve a real problem for the facility manager.So, how do manufacturers stop building "cool" things and start building necessary things?In this week’s episode we sat down with Joseph Aamidor of Aamidor Consulting for a masterclass on product strategy in the built environment.Joseph doesn't just talk about the tech; he focuses on the messy intersection where innovation meets reality.The "Cool" Trap: Why so many product roadmaps disconnect from building needs.The Reality Check: The one question manufacturers must ask before launching a new product.The Future of BAS: How industry consolidation is changing the game for smaller innovators.If you are a manufacturer, an integrator, or just someone trying to make sense of the noise in the Smart Building sector, this conversation is a must-listen.