Carma's growth strategy in $118B used car market - ASX SMIDcaps Conference episode artwork

EPISODE · Mar 25, 2026 · 6 MIN

Carma's growth strategy in $118B used car market - ASX SMIDcaps Conference

from Proactive - Interviews for investors · host Proactive Investors

Carma Limited (ASX:CMA) co-founder & chief commercial officer Yosuke Hall talked with Proactive about the company’s rapid growth and its mission to transform Australia’s used car market. Hall explained that Carma is targeting a significant opportunity, noting the Australian used car market is worth an estimated "$118 billion," far exceeding the new car market. He highlighted persistent pain points for consumers, including trust, pricing uncertainty and inefficiencies, stating that the experience of buying or selling a used car “hasn’t changed in many, many years.” Carma addresses these challenges through a technology-led, full-stack digital platform designed to simplify transactions and build trust. Hall pointed to strong operational momentum, with retail unit deliveries increasing 55% year-on-year. A key growth driver has been the company’s “sell to Carma” channel, where customers sell vehicles directly to the business, delivering both improved customer experience and stronger margins. In addition, Carma has enhanced efficiency through a major upgrade to its reconditioning facility, consolidating operations into a single 35,000 square metre site and implementing lean manufacturing principles. Hall said this has significantly reduced costs while increasing throughput. Looking ahead, the company is focused on expanding its footprint beyond New South Wales and scaling toward becoming a national brand. Hall also noted the resilience of the used car market, which historically remains stable even during economic uncertainty. For more insights like this, visit Proactive’s YouTube channel, like this video, subscribe, and turn on notifications so you never miss an update. #CarmaLimited #UsedCarsAustralia #ASX #GrowthStocks #Ecommerce #AutoIndustry #DigitalMarketplace #Investing #SmallCaps #TechPlatform #VehicleSales #StartupGrowth #AustralianMarket #InvestorInsights #ProactiveInvestors

Carma Limited (ASX:CMA) co-founder & chief commercial officer Yosuke Hall talked with Proactive about the company’s rapid growth and its mission to transform Australia’s used car market. Hall explained that Carma is targeting a significant opportunity, noting the Australian used car market is worth an estimated "$118 billion," far exceeding the new car market. He highlighted persistent pain points for consumers, including trust, pricing uncertainty and inefficiencies, stating that the experience of buying or selling a used car “hasn’t changed in many, many years.” Carma addresses these challenges through a technology-led, full-stack digital platform designed to simplify transactions and build trust. Hall pointed to strong operational momentum, with retail unit deliveries increasing 55% year-on-year. A key growth driver has been the company’s “sell to Carma” channel, where customers sell vehicles directly to the business, delivering both improved customer experience and stronger margins. In addition, Carma has enhanced efficiency through a major upgrade to its reconditioning facility, consolidating operations into a single 35,000 square metre site and implementing lean manufacturing principles. Hall said this has significantly reduced costs while increasing throughput. Looking ahead, the company is focused on expanding its footprint beyond New South Wales and scaling toward becoming a national brand. Hall also noted the resilience of the used car market, which historically remains stable even during economic uncertainty. For more insights like this, visit Proactive’s YouTube channel, like this video, subscribe, and turn on notifications so you never miss an update. #CarmaLimited #UsedCarsAustralia #ASX #GrowthStocks #Ecommerce #AutoIndustry #DigitalMarketplace #Investing #SmallCaps #TechPlatform #VehicleSales #StartupGrowth #AustralianMarket #InvestorInsights #ProactiveInvestors

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Carma's growth strategy in $118B used car market - ASX SMIDcaps Conference

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This episode was published on March 25, 2026.

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Carma Limited (ASX:CMA) co-founder & chief commercial officer Yosuke Hall talked with Proactive about the company’s rapid growth and its mission to transform Australia’s used car market. Hall explained that Carma is targeting a significant...

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