Cats Out of the Bag: Valdosta's Viral Social Media Strategy

The social media revolution happening at Valdosta City Schools has everyone talking—even education leaders 200 miles away. What started as a creative approach to combat the "summer slide" has transformed into a community movement that's doubled their social media following and changed public perception of the district.Communications Director Jennifer Steedley and specialist Candacey Griffin have pioneered a fresh approach to school communications that goes far beyond standard announcements. Their videos—featuring administrators sprinting across campuses in full suits, flying planes, and even rapping about reading—blend entertainment with purposeful educational messaging that resonates across generations."Every single video has a message," explains Steedley. "It's not just fun shooting videos to get your attention. While we have you, let us tell you a quick message about how important education is." This strategy reflects Superintendent Dr. Craig Lockhart's leadership philosophy: identify people's talents and empower them to shine.The results speak volumes. Their Facebook following has nearly doubled to almost 30,000 in just one year. Local businesses eagerly collaborate on content, staff members line up to participate in videos, and community members recognize district leaders from their digital presence. Most importantly, these efforts support core district priorities like literacy improvement and attendance, while celebrating their partnerships with community organizations like Moody Air Force Base.Behind each seemingly simple video lies hours—sometimes days—of planning, filming, and editing. The team considers different platforms and audiences, crafting content that resonates with students on Instagram while engaging parents and community members on Facebook. Their approach demonstrates how authentic storytelling can transform educational communication.Want to see how creative communications can energize your school community? Follow Valdosta City Schools on social media and witness firsthand how digital storytelling is building pride, engagement, and educational success in South Georgia.