Chandan Agrawal (Eternia, Aditya Birla Group) | Creating a Category & Ecosystem

from The 4outh Era of Branding · host chlorophyll brand and communications

Chandan Agrawal (Eternia, Aditya Birla Group) | Creating a Category & EcosystemIn this episode of the chlorophyll Podcast, Kiran Khalap chats with Chandan Agrawal, CEO – Eternia (Aditya Birla Group). From building an ecosystem to creating a new category, this episode dives into the secret sauce of brand creation. Key Insights: - How to launch an entirely new category - Branding’s role in shaping ecosystems - Lessons from Eternia’s brand journey 🎧 A must-listen for entrepreneurs and marketers looking to shape the future!

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This episode was published on July 16, 2024.

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