Changing habits of IsoMums

from Business Essentials · host SoundCartel

Mums are Australia’s most influential consumer group. Their collective spending power is vast. But a new report from Marketing to Mums Founder and CEO, Katrina McCarter, has revealed a shift in their attitudes and habits as a result of COVID-19 - and brands would do well to take note if they want to better understand the ‘mother of all opportunities’ that this presents. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

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This episode was published on August 2, 2020.

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