Chapter 2 - Literature Review

This episode builds the theoretical foundation of the thesis by walking through key scholarly frameworks in order to better understand AI positioning both within advertising and across the broader economy.It also connects classic innovation theories to modern advertising practices, and explores competing perspectives across technological adoption, data collection, surveillance capitalism, and platform power, setting up the analytical tools used in the chapters that follow.Episode Chapters:00:00 What is a Literature Review and Why it Matters01:26 Carlota Perez and Long-Wave Technological Revolutions02:43 Installation vs Deployment and the Role of Capital04:03 AI as a General-Purpose Technology05:17 Disruption, Diffusion, and Adoption in Ad Tech07:15 Platforms, Data, and Surveillance Capitalism09:04 Probabilistic Computing, Learning, and Opacity10:25 Extending the Framework for the AI Era