Character Development.

Too many films lose their audience before the first 20 minutes—and the problem often isn’t the story… it’s the characters.In this episode of Film Craft Africa Podcast, we break down why weak character presentation is silently killing powerful stories across African cinema. If your audience doesn’t connect early, they won’t stay—no matter how good your plot is.I share two essential principles every filmmaker must understand before writing the first word of a script. These insights will help you build characters that feel real, carry emotional weight, and keep viewers invested from the very first scene.Whether you’re a writer, director, or actor, this episode will challenge how you approach character creation—and push you to develop stories that truly resonate.If you want your films to hold attention, start with the people inside them