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ChatGPT Ads Are Here - What Does It Mean for B2B Marketing? [BONUS EPISODE]

EPISODE · Jan 20, 2026 · 16 MIN

ChatGPT Ads Are Here - What Does It Mean for B2B Marketing? [BONUS EPISODE]

from Demand Decoded: Demand Generation & Business Growth · host Blend

On January 16th, ChatGPT officially announced they're rolling out advertising across the US. This isn't just another platform update, it's potentially the biggest opportunity in B2B marketing since the early days of Google Ads.Dan and Phil break down why this matters for B2B marketers: 800 million monthly users with incredibly high intent, early mover advantages, and the chance to reach buyers during their actual research and evaluation process. But there are unknowns too, targeting mechanisms, ad formats, and how the paid/free tier split will affect performance.Click here to get your free AEO visibility auditClick here to subscribe to the new Demand Decoded YouTube channel.Click here to see how we can help you drive demand for your business.

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ChatGPT Ads Are Here - What Does It Mean for B2B Marketing? [BONUS EPISODE]

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