ChatGPT, Brand Messaging, and ICAs with Cassie Paton

If you've ever stumbled on a zoom networking call to talk about your business and how you can serve your clients, this episode is for you! I have on Cassie Paton and we're talking all about brand messaging!Cassie and I chat about:ChatGPT and how I don’t even really know what it’s calledCassie’s take on how brand messaging and copywriting go hand in handAll the noise that’s out there and how it can get in your way of defining your own brand messagingThe first two steps in Cassie’s brand messaging frameworkOh, and then we talk about our clashing views on ICAs (don’t worry… we’re still friends!)Go to: deannaseymour.com/cassiepaton for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com