Chef Gio Osso on Awards, Authenticity, and the Future of Dining

What does it take to build an award-winning restaurant that stands the test of time?In this episode of Pitch & Tell, host Robyn Patterson sits down with acclaimed Scottsdale chef and restaurateur Gio Osso, owner of Vertù Honest Craft and Pizzeria Virtù. From growing up in an Italian family where food was the center of everything to becoming a James Beard-nominated chef, Gio shares the experiences, challenges, and philosophies that have shaped his career.They discuss:The inspiration behind Vertù Honest CraftWhy changing the menu every week became part of the restaurant's identityOpening Pizzeria Virtù just weeks before the COVID-19 pandemicThe role PR played in growing his restaurants and personal brandNavigating traditional media, influencers, and social mediaWhy authenticity matters more than personality when you're in front of a cameraWhat's next for Gio and his restaurantsWhether you're a restaurateur, entrepreneur, marketer, or simply someone who appreciates great food and hospitality, this conversation offers valuable insights into building a lasting brand and creating unforgettable experiences.