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Choose Your Hard: The Mindset Shift Every PT Clinic Needs

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Summary

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.This conversation is a must-watch for:✅ Physical therapists✅ Clinic owners✅ Healthcare entrepreneurs✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.???? CHAPTERS (click to skip):00:00 - Cold Open & Welcome02:45 - Why Your EMR is Killing You08:30 - CPT Code Crystal Ball (Satire Ad Read)13:45 - What Golf Teaches Us About Scheduling20:01 - PT Tee Time: Flex Pricing & Creative Booking29:50 - Medicare Reimbursement & Inflation Math35:12 - Why Advocacy is a Losing Game44:00 - Choose Your Hard: Exit or Evolve?50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business

First published

01/06/2026

Genres

health fitness medicine science life

Duration

64 minutes

Parent Podcast

PT Pintcast - Physical Therapy

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Episode Description

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.

This conversation is a must-watch for:

✅ Physical therapists

✅ Clinic owners

✅ Healthcare entrepreneurs

✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.

Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.

???? CHAPTERS (click to skip):

00:00 - Cold Open & Welcome

02:45 - Why Your EMR is Killing You

08:30 - CPT Code Crystal Ball (Satire Ad Read)

13:45 - What Golf Teaches Us About Scheduling

20:01 - PT Tee Time: Flex Pricing & Creative Booking

29:50 - Medicare Reimbursement & Inflation Math

35:12 - Why Advocacy is a Losing Game

44:00 - Choose Your Hard: Exit or Evolve?

50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business

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