Chris Hall • Unsukay Concepts

from BEYOND THE LOGO with Treebird Branding · host Treebird Branding

What does it really mean to build a brand that people want to wear in the wild?In this episode of Beyond the Logo, Jaci chats with chef, restaurateur, and hospitality visionary Chris Hall, the founding force behind Unsukay Restaurant Group and co-founder of The Giving Kitchen. Jaci and Chris unpack the creative process behind brands that feel alive.From bourbon barrels named after The Princess Bride to Godzilla in a nightcap, Chris shares how curiosity, intentionality, and a willingness to “get weird” shape the identity of his restaurants, including Seahorse, Warhorse, and beyond.

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This episode was published on March 12, 2026.

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