Chris Jaeger on Creating Impactful Partner Experiences Through Branding

For our third episode of The Royalty Report, powered by Nexus Licensing Group, we sat down with Chris Jaeger, Director of Strategic Relationships at Club Colors, to discuss branding across multiple entities, building meaningful relationships, and creating impactful partner experiences.Club Colors specializes in branded merchandise, apparel, and promotional products that help institutions strengthen and elevate their brand identity.Background on The Royalty Report, powered by Nexus Licensing GroupThe Royalty Report was created to spark meaningful conversations with leaders across the collegiate licensing space. Hosted by KC Smurthwaite of Athletics Admin, the series delivers informative and engaging discussions centered on topics and trends within the collegiate licensing landscape.The series is produced by Nexus Licensing Group, a collegiate licensing agency founded in 2019 and headquartered in Rochester, NY, with satellite offices in Phoenix, AZ and Boston, MA. Nexus was built to provide a more custom, hands-on approach to license representation within the collegiate marketplace.Learn more about Club Colors at https://www.clubcolors.comLearn more about Nexus Licensing Group at ⁠https://nexuslicensinggroup.com⁠LinkedIn: ⁠Nexus Licensing Group⁠Instagram: ⁠@nexuslicensinggroup⁠