Chris Roebuck, CEO of Clicktivated, on making video items inside click to buy & results for brands!

Chris has built a leader in interactive video collaborating with brands like Target, Kohl's, Tommy Hilfiger, and more to provide unique video shopping experiences! He has built incredible IP that is experiential while online, providing a unique way to shop through highly engaging video content. Clicktivated has already achieved some incredible conversion results for brands and provided a new avenue to monetize altogether. Interactive video has been on the rise and taking advantage of it for brands has poised a unique challenge. Chris realized this opportunity and built a company to assist with custom integrations. He shares how the idea for the company began, what it took to partner with widely acclaimed brands, how to cater to each brand differently, and future goals!