Chris Turner and Matt Boeke on Leveraging Hot Market Moments

Episode BackgroundIn the second episode of The Royalty Report, powered by Nexus Licensing Group, we sat down with the Mid-American Conference’s Deputy Commissioner/COO Chris Turner and Blue 84’s Collegiate Licensing Manager Matt Boeke to explore how both conferences and licensees capitalize on hot market moments. The conversation also dives into their roles in driving revenue generation, as well as how the MAC has built novelty within its brand—highlighting initiatives like MACtion and Fly The Flag.Background on The Royalty Report (powered by Nexus Licensing Group)The Royalty Report was created to spark meaningful conversations with leaders across the collegiate licensing space. Hosted by KC Smurthwaite of Athletics Admin, the series delivers informative and engaging discussions centered on topics and trends within the collegiate licensing landscape.The series is produced by Nexus Licensing Group, a collegiate licensing agency founded in 2019 and headquartered in Rochester, NY, with satellite offices in Phoenix, AZ and Boston, MA. Nexus was built to provide a more custom, hands-on approach to license representation within the collegiate marketplace.Learn more about the Mid-American Conference at https://getsomemaction.comLearn more about Blue 84 at https://blue84.comLearn more about Nexus Licensing Group at https://nexuslicensinggroup.com⁠LinkedIn: ⁠Nexus Licensing Group⁠Instagram: ⁠@nexuslicensinggroup⁠