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Circling Back: Gen-Z’s sales hack episode artwork

EPISODE · Feb 2, 2026 · 33 MIN

Circling Back: Gen-Z’s sales hack

from The Business Model by Inc. · host Inc.

Long gone are the days of incessant cold calling or three-martini lunches to close a sale. A new crop of Gen-Z salespeople are turning to what they know better than any other generation: social media.   It’s a new tactic known as social selling. Inc. writer Annabel Burba explains to senior editor Rebecca Deczynski how the economy led to this, and the ins and outs of what makes a good social selling plan.

What this episode covers

Long gone are the days of incessant cold calling or three-martini lunches to close a sale. A new crop of Gen-Z salespeople are turning to what they know better than any other generation: social media.   It’s a new tactic known as social selling. Inc. writer Annabel Burba explains to senior editor Rebecca Deczynski how the economy led to this, and the ins and outs of what makes a good social selling plan.

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Circling Back: Gen-Z’s sales hack

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Frequently Asked Questions

How long is this episode of The Business Model by Inc.?

This episode is 33 minutes long.

When was this The Business Model by Inc. episode published?

This episode was published on February 2, 2026.

What is this episode about?

Long gone are the days of incessant cold calling or three-martini lunches to close a sale. A new crop of Gen-Z salespeople are turning to what they know better than any other generation: social media.   It’s a new tactic known as social...

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