Circling Back: How Tecovas made cowboy boots cool

The Tecovas story is almost like a Hallmark movie: Paul Hedrick, a Texan at heart, gets his Harvard degree and lands well-paid jobs with the likes of McKinsey and L Catterton. But he can’t stop looking down at his cowboy boots, so he leaves the corporate world and starts selling boots from the back of his SUV.   This decision wasn’t as quaint as it sounds, though. “I probably wouldn’t have gotten into it if I didn’t think there was a big opportunity to make a difference and—let’s be clear—build a big business,” Hedrick told Inc.’s Rebecca Deczynski.  Hedrick’s business sense paid off. His company, Tecovas, is set to pass $300 million in sales this year, capitalizing on the massive, growing Western apparel marketplace.   On this episode of Circling Back, Deczynski joins Inc. reporter Ali Donaldson to discuss Tecovas’s rise and what it says about today’s fashion and retail worlds.