Circular Economy with Brittany Durnford and Courtney Parsons | Circle & Wick Candle Co.

These two are truly sunshine in a bottle! As co-founders of Circle & Wick Candle Co., Brittany Durnford and Courtney Parsons craft candles that their customers can feel a good about burning in their homes! As a health-conscious brand with a focus on sustainability, Circle & Wick candles are phthalate free and made from soy wax, right here in Nova Scotia.  Our conversation follows their experience as co-founders, launching a product-based business, the story behind the Circle & Wick Candle Co. name, brand identity, their new limited edition candle, ingredients and sustainability, and so much more.  Thank you for listening! Learn more about Circle & Wick Candle Co. -  Instagram | Website Connect with Campus to Commerce -  Instagram | Substack Timestamps: 00:00 How Circle & Wick Candle Co. started  8:55 The story behind the name 10:35 Their roles as co-owners  14:42 Developing the brand and bringing their vision to life 18:18 Limited edition Golden Hour 23:00 Retailers 28:35 Building business relationships 31:14 Growing through challenges 33:55 Rebranding and customer feedback 37:38 Current challenges 40:48 Brand identity and community 44:35 Advice for aspiring entrepreneurs 50:30 Thank you for listening!