CloudX: The New Neutral | Jim Payne & Dan Sack, the Founders of MAX, on What Comes Next

The founding team of MoPub and MAX just raised $30M to build the next chapter of mobile monetization for the AI era. Their new approach starts from a simple premise: modern monetization systems should be operable by autonomous agents. We decode the thesis behind CloudX with Jim Payne and Dan Sack. Their new platform, a full programmatic stack for mobile, launches with Meta, Magnite, Liftoff, and more as partners. Sign Up Feb 4: https://www.cloudx.ai/We break down the structural tension in mobile ad tech: the platform that routes demand also competes for every impression. Jim and Dan are betting that model has a ceiling. I'm calling their thesis "the new neutral." We get into the SDK economics that lock publishers in, why Meta gave input on CloudX's auction architecture, and whether neutral infrastructure can actually win against vertical integration.This is Episode 1 of The Signal. A podcast where mobile gaming operators decode mechanisms, not journeys. ---------------------------------------Josh Chandley, President and COO, WildCard Gameshttps://www.linkedin.com/in/joshchandley/Jim Payne, CoFounder and CEO, CloudXhttps://www.linkedin.com/in/jpayne/Dan Sack, CoFounder and Business Lead, CloudXhttps://www.linkedin.com/in/dansack/ ---------------------------------------For inquiries: [email protected]