EPISODE · Dec 8, 2025 · 3 MIN
Coffee's for Closers AND Openers EP 9
from 100 Cups MicroPod · host Jason Elkins
In this episode, Jason reframes one of sales culture’s most famous lines by showing why the real work isn’t in closing fast—it’s in opening with intention. He shares early memories from his staffing days, where discovery meetings taught him that trust creates more momentum than pressure ever could. We hear how an old client relationship unexpectedly grew into his biggest project of the year, and why small acts of service compound over time. Through stories of colleagues, friendships, and slow, steady connection-building, this episode invites us to rethink what sustainable growth really looks like. The reminder is simple: open the relationship first, and the right opportunities will follow.
What this episode covers
In this episode, Jason reframes one of sales culture’s most famous lines by showing why the real work isn’t in closing fast—it’s in opening with intention. He shares early memories from his staffing days, where discovery meetings taught him that trust creates more momentum than pressure ever could. We hear how an old client relationship unexpectedly grew into his biggest project of the year, and why small acts of service compound over time. Through stories of colleagues, friendships, and slow, steady connection-building, this episode invites us to rethink what sustainable growth really looks like. The reminder is simple: open the relationship first, and the right opportunities will follow.
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Coffee's for Closers AND Openers EP 9
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