Coke vs Pepsi - Cola über Alles | 3
Episode 3 of the Business Wars podcast, hosted by Audible, titled "Coke vs Pepsi - Cola über Alles | 3" was published on August 23, 2018 and runs 24 minutes.
August 23, 2018 ·24m · Business Wars
Summary
With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the border to survive. Support this show by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode Description
With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the border to survive.
Support this show by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Similar Episodes
Oct 13, 2022 ·27m
Dec 9, 2020 ·46m
Nov 16, 2020 ·34m
Oct 21, 2020 ·35m
Oct 21, 2020 ·38m
Oct 21, 2020 ·41m