Combatting Misinformation: Is It Possible if We Start with Kids?

Guest: Kate Cohen, Founder of It's Our Planet Too - a social enterprise dedicated to inspiring children to care for the environment through education and eco-friendly activities. Topics Discussed: Importance of Early Eco-Education Challenges in Environmental Education Creating a Social Enterprise Eco-Activity Kits Social Impact Host: Chantal Kerr-Sheppard What you will learn: Challenges in Promoting Eco-Friendly Products: Initially believed eco-awareness was universal but realized many are indifferent. Faces niche-market challenges due to the unique, minimalist, and explanation-heavy nature of the product. Key Lessons Core Mission and Values of a social enterprise truly committed to social sustainability Biggest Successes and recognition achieved by a committed team Future Goals, advocacy and plans of a small social enterprise with a big dream How to embed sustainable behaviours in every day's life of the next-gen GreenTruth was born to champion fact-based green information in a world craving clarity and integrity. Seeking truth begins with the courage to find clarity where others see uncertainty. By giving the stage to early-stage initiatives rooted in integrity, GreenTruth fosters projects poised to grow into forces for real, lasting change. Find all Episodes: HERE Learn about TiiQu | TruthTech: HERE Join the GreenTruth community: HERE