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Come il marketing ha costruito i tuoi complessi (3 casi reali) episode artwork

EPISODE · Oct 1, 2025 · 12 MIN

Come il marketing ha costruito i tuoi complessi (3 casi reali)

from Zona Grigia - Storie di ombre in vendita · host Gianmarco Crinieri

Non è cellulite: è un segmento di mercato con un reparto marketing feroce. In questo episodio smonto il marketing dell’insicurezza: come nascono i “difetti” che poi ci vendono come emergenze da correggere. Tre casi: forfora, anticellulite e prodotti per il seno. Cosa trovi in questo video– Introduzione al marketing of fear e alcuni esempi storici (deodorante, sbiancamento denti)– Analisi: shampoo antiforfora, creme anticellulite, prodotti “volumizzanti” per il seno– Dati di mercato 2024/2025 e riferimenti scientifici (link studi in descrizione)– Conclusione pratica: come difendersi da false promesseRisorse & link:• Instagram: https://www.instagram.com/zonagrigia_pod/• TikTok: https://www.tiktok.com/@zonagrigiapod• Spotify: https://open.spotify.com/show/1Fw8cI77V01WvNbSbDkONa• Documenti e studi citati: https://docs.google.com/document/d/1HADE4NFsxW2etR12QAWpVeoZI_JJ_jKPWC_a4rY8-b0/edit?usp=sharingNotebookLM: https://notebooklm.google.com/notebook/33036f82-6fc7-464c-b17d-4c71967c120a

What this episode covers

Non è cellulite: è un segmento di mercato con un reparto marketing feroce. In questo episodio smonto il marketing dell’insicurezza: come nascono i “difetti” che poi ci vendono come emergenze da correggere. Tre casi: forfora, anticellulite e prodotti per il seno. Cosa trovi in questo video– Introduzione al marketing of fear e alcuni esempi storici (deodorante, sbiancamento denti)– Analisi: shampoo antiforfora, creme anticellulite, prodotti “volumizzanti” per il seno– Dati di mercato 2024/2025 e riferimenti scientifici (link studi in descrizione)– Conclusione pratica: come difendersi da false promesseRisorse & link:• Instagram: https://www.instagram.com/zonagrigia_pod/• TikTok: https://www.tiktok.com/@zonagrigiapod• Spotify: https://open.spotify.com/show/1Fw8cI77V01WvNbSbDkONa• Documenti e studi citati: https://docs.google.com/document/d/1HADE4NFsxW2etR12QAWpVeoZI_JJ_jKPWC_a4rY8-b0/edit?usp=sharingNotebookLM: https://notebooklm.google.com/notebook/33036f82-6fc7-464c-b17d-4c71967c120a

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Come il marketing ha costruito i tuoi complessi (3 casi reali)

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How long is this episode of Zona Grigia - Storie di ombre in vendita?

This episode is 12 minutes long.

When was this Zona Grigia - Storie di ombre in vendita episode published?

This episode was published on October 1, 2025.

What is this episode about?

Non è cellulite: è un segmento di mercato con un reparto marketing feroce. In questo episodio smonto il marketing dell’insicurezza: come nascono i “difetti” che poi ci vendono come emergenze da correggere. Tre casi: forfora, anticellulite e prodotti...

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