Comment faire émerger sa marque sur les réseaux ? - Avec Maxime Bretin, Social Media Manager de Fermob

Comment une marque peut-elle vraiment exister dans un feed saturé ?C'est la question qu'on a posée à Maxime Bretin, Social Media Manager de Fermob, dans ce nouvel épisode du podcast "De quoi on parle ?.Au micro de Théo Arnaiz, Content Manager de l'agence Wait for it, Maxime a partagé les coulisses de la création de contenu d'une marque de mobilier comme Fermob.Ensemble, ils décortiquent ce que veut dire avoir une vraie stratégie social media en 2025 : choisir ses combats, raconter quelque chose qui a du sens, et embarquer toute une entreprise dans l'aventure. L'occasion de parler positionnement éditorial, contenus qui performent, contraintes budgétaires et IA.Un échange concret pour enfin trouver le bon équilibre entre storytelling de marque et objectifs commerciaux et arriver à faire du contenu qui compte vraiment sur les réseaux. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

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This episode was published on March 17, 2026.

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